Contributing to Attain

All articles published by Attain are chosen entirely on merit. We are looking for quirky, unusual and interesting features which will help parents. Schools cannot buy editorial nor contribute to profile features. We do not run features on topics and allow schools to advertise around them.

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Attain is proud of its very strong editorial policy. It lies at the heart of our ethos as a publisher who provides honest, reliable and authoritative content. No advertiser can pay to include editorial content with Attain and we only choose features based on their merits. We do not accept any submissions from PR agencies or consultants, run promotional or advertising features – nor do we offer reviews, lifestyle features promoting holidays or events and any other kind of promotional activity.

Attain is different and we are proud to be different.

How do schools submit editorial?

Feature articles are normally written by Heads and we ask for a skeleton-outline of the idea first. This should be in bullet-point form and we can then review and see if it is a topic which will work well in Attain. We cannot include articles which have already been published externally.

N.B. We cannot accept any editorial which is in any way promotional or on a topic which indirectly promotes a school. Topics should be those which appeal to parents anywhere in the UK, regardless of school, and discuss a particular educational theme or parenting issue. Please look at some of the articles featured by Attain to see the sort of features we can include and then contact us to discuss an editorial idea.

How do schools submit news?

We do not accept press releases at Attain. All news must be uploaded via Pressburst – an online communications platform we developed for independent schools to manage their news, jobs and events. Since Pressburst was first launched, it has been adopted by over half of UK independent schools. It was developed in partnership with ISC (the Independent Schools Council) and the Associations, including IAPS, GSA, HMC and The Society of Heads. Find out more about Pressburst.